Set First, your reliable partner in Dubai, the UAE for all fields of the M.I.C.E. industry.


Whether Meetings, Incentives, Conferences or Events, we work with you hand-in-hand from the offering stage, through the bidding process, the Site inspection phase, Planning & strategizing until we reach excellence in delivery & enjoy success, together.

During offering stages, our ideas, brainstorming sessions & creativity will give you an extra edge over your competitors.


Once in the bidding process, our close cooperation with you, our fast reactions, and positive responses to all your requirements will ensure you the leading position among others & fill you with the confidence you require to win the business.

Onsite inspections, all that has been corresponded on paper comes here into the pre-event test. Here, we support you with the exposure, the awareness, the logistics & the supplier knowledge you need to fore-see the success of the event.

At the planning & strategizing stages, all logistics & timings will be discussed transparently to ensure a smooth collaboration & clear understanding of the running of the event.


During the actual operation, our Project-Team will keep a close eye on all aspects, every movement & each detail. They will work with you hand-in-hand & will be –at all times- attentive, professional, positive & helpful ensuring all areas are well covered & logistics are in place leading to a perfection.


With this in practice & with Set First, you have a reliable partner on your side giving you an advantage over your competitors & ensuring you a successful event.



Set First specializes in planning & organizing all elements for an effective meeting. With our extensive experience, professional colleagues & understanding of the business, we cover all areas & manage all related components to make your meeting a success.


Our excellent relationship with the best suppliers in the destination gives our clients the best value for money & the absolute piece of mind to focus on their meeting, while all arrangements are being professionally taken care of.


For meetings, our services range from hotel accommodation, logistics & ground handling, meeting facilities, AV equipment, technical support to the stationary & water on the meeting desk.


With the attention to detail, professional handling our clients will only has to focus on their meeting, while all arrangements have been trustfully taken care of by our team.



Studying the brief. Understanding the concept & the objective of the incentive. Brainstorming on the program that will reflect the targeted objective & suit the participants are the initial key factors in organizing a successful incentive trip. We, Set First, create our incentive programs on a case-to-case tailor-made basis to suit each group.


Being a total-solution-provider & having an excellent relationship with the best suppliers covering a comprehensive range of services & concepts, allows us to produce unmatched & unique programs.


With a professional operations force, we carry out every component of the incentive with perfection & extend the personal touch among the entire group.


Whether its motivation, team-building, networking, saying ‘thank you’ or simply a corporate get-together, the success to us is the corporate objective to be reached & each participant to have had a once-in-a-lifetime experience.


With services starting from the airport terminal & covering all leisure activities of the program whether accommodation, city highlights, sporting, desert activities, team-building activities, entertainment, off-roading, dining, water-sports, nightlife, our services cover the entire program until take off, our project managers will ensure that every component of the trip is well organized & that the corporate objective is reached.


Conferences & Conventions

Organizing a conference requires a high level of professionalism, total dedication, & strong presence. We at Set First & being a PCO (Professional Conference Organizer) understand what it takes to organize a successful conference.


Professionally handling all conference elements starting from blocking the conference space, organizing the facilities, booking accommodation, organizing the right speakers, obtaining all governmental documentation, providing technical support & audio visual equipment, through to planning all logistics, sending invitations, selecting the suitable media, PR & Marketing partners, arranging for sponsorships & support, putting a perfect running-order for all involved parties to make sure all areas are well planned & finally executing the conference with absolute perfection is our specialty.


Being a total-solution-provider for all components of a conference from A to Z, we have become preferred partners to many corporations, forum organizers; corporate’s making many of them our repeating clients.


Having successfully handled various types, sizes & modules of conferences (corporate, semi-governmental, association etc.), we believe to be the perfect PCO for a successful conference in Dubai, the UAE & Oman.